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For the individualistic privacy conception, the question is about optimism or pessimism regarding individual control.
For the collective privacy conception, the central question is maintaining privacy as a shared value through collective means.
Table 8 Privacy conception and the key issue of the future of privacy Privacy as mundane Privacy as highly important Privacy as an issue of individual control Optimism about control (savings) Pessimism about control (dodo) Privacy as an issue of collective governance Manageable change (hemline) Challenge and response (foundations of our home).
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In the first two sections, we will discuss the key concepts of the study, privacy conceptions and metaphorical futures thinking.
Table 8 below illustrates the privacy conceptions and key issues.
Due to differing privacy conceptions, then, the central question about the future of privacy is different.
Nevertheless, individual differences in privacy conceptions have thus far received little analytical attention [18].
Privacy conceptions and metaphorical frames form an ecosystem where diversity is important rather than categorising conceptions as correct or mistaken.
However, privacy conceptions are more fundamental because the conception defines what an individual is concerned about [18].
In this article, we connect privacy conceptions to metaphorical frames of privacy in future society using focus group material.
Privacy conceptions, discussed in the previous chapter, constitute one part of the frames for understanding privacy futures.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com