Exact(8)
Another year, another sequel, another shameless attempt to cash in on prior brand recognition and to exploit fans desperate for another hit of their favourite franchise.
Just as the only blockbusters now made in any number are those that form part of a franchise, so too most serious dramas require prior brand identification in order to be greenlit.
For someone with no prior brand loyalties, it's a toss-up between the two, Caudill says.
Finally, the results show that prior brand attitudes moderate the effect of the perceived value of prizes on game forwarding behavior.
The brand name of each pack was concealed in an attempt to reduce prior brand knowledge informing pack ratings.
Finally, despite concealing brand names and identifiers, prior brand knowledge may have influenced pack responses, especially for the 'regular' Mayfair pack, which is a common youth brand.
Similar(52)
The opposite holds true for the case of branded substitution where prior branded use seems to positively affect the probability of branded substitution.
A sample of 671 female college students participated in an experiment using a 2 (prior offline brand image) × 2 (online performance) between-subjects design.
Prior to The Brand Union, Toby was a partner at Marque Creative, where he led an expansion into the US market.
It's a welcome return for what had become one of my favorite fitness trackers, prior to the brand's untimely demise, back in May.
As BlackBerry faces the prospect of potentially having to part out its more valuable assets for sale, BBM is a natural opportunity that comes to mind, and the recent decision to take the messaging platform to both iOS and Android makes a lot more sense once you consider that a means of fluffing the brand prior to a potential sale.
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