One portion of the campaign is an image-based print effort, titled Metaphors.
To support the print effort, Lane Bryant's estimated 700 storefront windows across America are set up to display the same ads on 12-foot banners.
The point of the print effort, which will be handled by the Sloan Group in New York and cost $1 million to $2 million, is to promote the imported water brand under its new name and image in hopes of capturing a national and international audience.
A $6 million print effort, created by the New York office of the Grey Worldwide unit of the Grey Global Group, is meant to educate women on how to identify and treat a lesser-known variety of athlete's foot and let them know that men and athletes are not the only ones who can get the fungus infection.
"He trawls the halls at 6 o'clock looking for people to talk to, and he's been doing that for 20 years," said Francis McMahon, North American marketing director for the company's commercial printing efforts.
After that, See.Me's printing efforts will extend into T-shirts.
Threshold says it has undertaken an extensive printing effort for anticipated demand, with 475,000 copies of "The Obama Nation" produced so far.
Its latest print ad efforts feature one of several philanthropies, including its year-old Food4Africa effort.
The organisation linked a social media campaign to print and digital efforts to both drive donations and awareness, all the while showcasing the grassroots efforts.
After Rovio last week put out a teaser for its very first book app, with an announcement full of addled-looking pigs, today it's unveiled the actual product: it's an app for a cookbook about eggs — which happened to be the subject of Rovio's first printed book effort, too.
