"We've been selling print books for 15 years and Kindle books for less than four years".
That doesn't mean getting out of print, but it does require a greater focus of attention, imagination and resource on the various forms that digital future is likely to take".
Prices start at £40/3m for Cloud Rococo panel Founded last year by Emily Jayne Kaan and Sefton Freeman-Bahn, Badgers of Bohemia is surface print's newest star, already winning awards and commissions (Kaan was shortlisted for the Homes & Gardens Young Designer of the Year award 2014 and the company has designed a print for Puma).
There will always be some demand for print, like there is a niche market for vinyl records.
"The figures clearly show that people are consuming the news on their mobile devices, phones in particular, but I don't see print disappearing completely".
"News will continue to invest in our extensive suite of print and digital products, which are purchased and read by millions of Australians every day".
Of course this battle doesn't disguise generalised decline (7% year-on-year) across print sales.
But by the middle of the 18th century, as print culture expanded and literacy increased, some of those most preoccupied with "glory", "credit" and "posterity" were wealthy, powerful or famous married women who resented that their names would die with them.
For the pop up project, In return for having their portrait taken, the local women could receive either 20 dirams (£2) or an original print.
Small print in the Lloyds annual report shows that the new head of risk, Juan Colombás, received £3.1m in 2013 and is entitled to a lump sum of £718,996 when he reaches retirement age or leaves due to ill-health.
Predatory models are already emerging, with established presses offering open-access monographs alongside the print version for an all-inclusive £10,000 charge to offset a presumed (but not proved) fall in revenue: out of the reach for most individual academics, or many institutions.
