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Following Mary Hollnsteiner (1973: 69), I define reciprocity as "a principle of behaviour wherein every service received, solicited or not, demands a return, the nature and proportion of the return determined by the relative statuses of the parties involved and the kind of exchange at issue".
The basic organising principle of behaviour change proposed by this theory is reciprocal determinism in which there is a continuous, dynamic interaction between the individual, the environment and behaviour [ 1].
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The show of trust - an assertion of basic, decent principles of behaviour in defiance of the evidence of a 5-0 Test whitewash - was appreciated by Flintoff and his relationship with the coach deepened as a result.
Based on principles of behaviour therapy [ 9], it consisted of ten modules.
Our findings only concern the original basic principles of behaviour theory, stimuli and rewards.
These are the main, and best known, first principles of behaviour theory.
The training approach aimed to teach principles of behaviour change [ 33], based on cognitive-behavioral principles (CBT).
It is based on principles of behaviour therapy and includes effective strategies of other general training programs [e. g. 35 38].
All material from the booklet was developed following principles of behaviour change, derived from self-regulation theory and cognitive-behaviour theory.
The course included role plays of encounters between nurses and parents, and a didactic presentation of the basic principles of behaviour change given by a psychologist.
The programme also incorporated NICE guidance on management of overweight and obesity 27 as well as evidence-based principles of behaviour modification, 23 adherence to treatment 28 and results from our pilot study (figure 1).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com