The phrase "principal brands" is correct and usable in written English.
It is typically used to refer to the main products or services offered by a company. For example, "The company is known for its principal brands, which include high-end cars and SUVs."
"Now they realize that while the principal brands keep them growing, it is really difficult to repeat the success story with the other brands," she said.
The company's principal brands include Thomas Cook, Airtours, Neckermann, Condor, Ving, Direct Holidays, and Sunquest.
For the first time in four years, General Motors is changing agencies of record on a principal brand.
That is the only retail location for Bronx Shoes, the principal brand name from a shoe designer in Waalwijk, the Netherlands.
The goal is to help Coca-Cola stimulate flagging sales of its principal brand, called Coca-Cola Classic in North America and Coca-Cola in 198 other countries.
The concept of Celera grew from a surprising source, a company then known as Applied Biosystems, which made the principal brand of DNA sequencing machine used by the consortium's centers.
This has been further developed by creating the 'GCC Brand Mark' (GCC®), and within a year of launch it has become recognised as one of the principal brand marks in global fashion and a guarantor of sustainable excellence.
Top executives at the two agencies become directors and principal brand architects at Brand Architecture, including Adam Stagliano, 46, president and chief strategic officer at Weiss Stagliano; Marty Weiss, 47, chief creative officer at Weiss Stagliano; and Damian O'Malley, 45, a partner at O'Malley & Hogan.
The Glad brand has a 33 percent market share, according to Glad Products data, ahead of its principal branded competitor, Hefty, at 19 percent, but behind private label products, at 36 percent.
Nevertheless, G.M. executives said Wednesday that G.M. was more committed than ever to fixing Opel, its principal European brand, and returning the division to profitability by mid-decade.
A tiny couple who wear massive hoodies and work in jobs that didn't exist two years ago, like "principal social-brand evangelist" and "digital protest curation guru".
