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Guaranteed," which was the product of a previous creative shootout between the retailer's two principal agencies.
Other principal agencies for McDonald's include Leo Burnett Worldwide, part of the Publicis Groupe, and TBWA Worldwide, also part of Omnicom.
Those thoughts about the meeting, which Mr. Light has titled "Forever Young" after the emotional spirit he hopes to instill in the McDonald's marketing team, are likely to be welcomed by the three principal agencies on the McDonald's roster.
So as the first winter frosts begin to bite, the rains become heavier, the ground turns to mud and snow and storms loom, we witness the international community, through its principal agencies, failing utterly to protect some of the most vulnerable and desperate people on the planet.
Frequently, the challenge has been to convince principal agencies (funders, research management committees, and partner organisations), to appreciate that 'stakeholder consultation' prior to research and dissemination of results via 'feedback workshops' are principles (and activities with various ramifications), which need to be applied throughout the research process.
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Financial instruments and financial markets are the principal agency for performing this function.
Art is the principal agency that should help to dispel these emotions.
At the time, Compton was the principal agency used by Procter & Gamble.
Now it doesn't happen in a hurry, and behind this is a really fundamental issue of principal agency.
But the principal agency charged with oversight of offshore drilling is — or was — the Minerals Management Service, a division of the Interior Department formed in 1982.
Margeotes/ Fertitta assumes duties from Trone Advertising in Greensboro, N.C. and New York, which had been the principal agency on the account for three years.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com