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Beyond the terror of reputational damage, there are fears of legal action and the primordial desire to hide the shame of being seen to have got it wrong.
Lacan argues that we rely upon the linguistic processes of metaphor and metonymy in the symbolic order to attempt to satisfy desire (an attempt doomed to fail because we can never satisfy our most primordial desire to be one with the wholeness of the maternal body nor will we ever achieve total mastery).
And yet, we have been conditioned to want, want, want that deep-fried, coated, crispy, salty, crunchy, fatty whatever that only feeds a primordial desire implanted in our brains, but in fact destroys our bodies and, obviously, our ability to think clearly.
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During times of crisis, nations often choose leaders who satisfy their more primordial desires, just as the atheist mugging victim supplicates to the heavens at his time of need.
Naming the dead, Laqueur emphasizes, "gives expression to a primordial feeling: the desire to remain part of the world" - and helps carry kinship across generations.
The results underscore the sensitivity of the brain to "unseen" reward signals and may represent the brain's primordial signature for desire.
The governments may increasingly regard the Amazon as an engine for economic growth, but native groups are struggling to balance development with the desire to preserve a nearly primordial way of life.
The realities of this desire and the bond of the "primordial Mitsein" that it forges must be taken into account: not only is it used to enforce women's isolation and to support their inability to identify a common history, it is also responsible for the value and relationship that Beauvoir calls the "bond", a situation-specific articulation of the appeal found in in The Ethics of Ambiguity.
Describing them as "primordial," she theorized that terrariums appeal to the human desire to nurture living things.
Desire persists as an effect of a primordial absence and it therefore indicates that, in this area, there is something fundamentally impossible about satisfaction itself" (Mitchell 1985, 6).
Because "a chemical reaction happens spontaneously if all the molecular partners desire to participate," he dismisses the "thermodynamically flat" primordial soup as a starting point for life and instead looks for ways hydrogen and oxygen can get together.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com