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Its Prime service, which costs $79 a year, is popular.
$99 a year for the Prime service, which also includes free shipping on Amazon purchases.
"We had massive inflows," said Alex Ehrlich, global head of prime services for UBS.
Amazon has its Prime service, and Wal-Mart's Vudu streaming service comes installed on most new television sets.
This seems similar to Amazon's hugely successful "Prime" service, which costs $79 a year to join in America.
"This is a modest acquisition and a measured approach to entering the prime services market," the bank said.
The company has heavily promoted its Prime service, which provides customers two-day shipping for $79 a year.
ShopRunner, which provides free two-day shipping services for retailers similar to Amazon.com's Prime service, could eventually yield new insights for core Alibaba businesses like Taobao.
The unit's fixed income, currency and commodities overall income declined 37 percent, while its equities and prime services top-line income fell 23 percent.
"There is going to be pain for those who performed unexpectedly poorly," Anurag Bhardwaj, director of strategic consulting for prime services at Barclays, told The Journal.
Such braided ropes require specialized machinery and are used to best advantage where rope flexibility and torsional balance are prime service requirements.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com