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But those sites are far from Staten Island, whose scouts are Pouch's prime consumers.
But with its "prime consumers, moms," increasingly devoted to the social media, he adds, it was time for Land O'Frost to figure out how to join in.
"We realized we'd immediately have traction," Ms. Samuels said, "because we already had the young professionals and the moms, who are probably the two prime consumers of the daily deal sites".
Looking at consumer finance loans, historically a source of credit for higher risk consumers, we find greater reliance on such loans by nonprime consumers in states with high consumer finance rate ceilings following the CARD Act than by nonprime consumers in states with low rate ceilings or by prime consumers.
Consumer finance loans would not be available to many higher risk, nonprime consumers in low rate states because such loans would be unprofitable, and prime consumers would not need consumer finance loans because other less expensive types of credit would generally be available to them.
Let me touch on a few: In the direct lending space, companies like Lending Club, Prosper, and SoFi are focused on lending to prime consumers and generating returns for people who invest on the platform.
Similar(50)
The firm concentrates on creditworthy, "prime" consumer borrowers, and the average rate that they pay on loans is 14%, well inside credit-card charges.
"Government is the prime consumer for services in IT, but they are frustrated, in part because their policies are inhibiting private sector growth," he says.
Then I realized that I came across one of the best-kept secrets in investing at the time: "Prime" consumer default rates historically do not outpace the interest rates.
Gem and jewelry business - a prime consumer of aqua regia - thrives on mostly migrant workers who therefore have access.
"We primarily target what we call near-prime consumers," he said.
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