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The intent is to initially target the primary customer group.
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FileMobile is aimed at two primary customer groups, bloggers and media businesses.
The Home Depot stores serve three primary customer groups: do-it-yourself (DIY) customers, do-it-for-me (DIFM) customers and professional customers.
Identifying your primary customer involves assessing each group of customers along three dimensions: perspective (your company's culture, mission, and folklore), capabilities (distinctive embedded resources), and profit potential (the customer's ability to deliver profits).
By not singling out any group as the primary customer, executives can sidestep difficult choices that might turn out badly a temptation that's particularly strong in new, rapidly evolving markets.
Identifying the best primary customer for your firm involves assessing each group of customers along three dimensions: perspective, capabilities, and profit potential.
The group that best satisfies all three conditions should be the primary customer.
The strategies pioneered by Samir Jain at the Times of India — setting aggressive prices, employing focus groups to learn what readers crave, and, above all, treating advertisers as the primary customer — have since become standard in the industry.
Whilst preferentially-positioned with the UK MoD as a result of the group's heritage and niche advisory capabilities, it is also now materially exposed to its primary customer (around 70% of revenue) following the US Services disposal in May.
"The consumer will be the primary customer".
BlackBerry is courting its primary customer, the business user.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com