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"The consumer will be the primary customer".
BlackBerry is courting its primary customer, the business user.
First, identify the best primary customer for your business.
2. Understand what that primary customer values most by tracking purchases and preferences and studying behavior.
When companies shy away from choosing a primary customer, they may survive for a while.
After you have identified your primary customer base, think outside the box.
Second, create processes to learn what your primary customer values are.
In-Q-Tel's primary "customer" is the CIA, and the National Security Agency is another.
The group that best satisfies all three conditions should be the primary customer.
But it currently has very few big-name manufacturers actually making Windows Phones – Nokia was its primary customer.
Its primary customer, General Motors, from which it was spun off in 1999, is desperate to avoid such a showdown.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com