Strategic pricing involves an understanding of customers' willingness to pay (i.e., their reservation price), consumer psychology, competitive value analysis, market research, value creation, and revenue management.
That factor, known as transfer pricing, involves corporations' charging their overseas subsidiaries lower prices for goods and services, a common move that lowers a corporation's tax bill.
Value pricing involves dividing a highway into free and priced lanes so that in equilibrium the highway effectively operates at two levels of service, with those users placing a higher value on travel time savings selecting the faster, priced route.
Dynamic pricing involves charging for games according to the perceived attractiveness of the match.
Value-size pricing involves structuring product prices such that the per unit cost decreases as the portion size increases.
But there's also a ton of psychology that comes into play: beyond math, pricing involves judgment, vision, and flexibility.
The resulting $1.2 billion price involved a multiple of 13.6 times the Telegraph Group's estimated EBITDA for 2004.
Finding one at the best price involved an entire morning of Internet surfing and telephoning, hands on the calculator.
The events will have to pay for themselves so there will be a ticket price involved (but there may be a glass of wine included).
One war-game, said Price, involved environmental activists protesting pollution from a coal-fired plant near Missouri, some of whom were members of the well-known environmental NGO Sierra Club.
