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Fan (2013) and Seamans and Zhu (2014) look at pricing, circulation, and product attributes in a market for newspapers.
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Describes its format; features covered, price, circulation, etc.
Same message a few months ago when the "i" (latest full price circulation 157,000) was launched.
Chandra and Collard-Wexler (2009) examine pricing and circulation in a market for newspapers.
For standing by his principles, however, and not engaging in similar practices, Gupta has paid a price: the circulation of the Express has not risen above three hundred thousand in the past decade, and he admits to making only "modest" profits.
To raise your cover price when circulation is on the slide, and during a time of rapidly falling real incomes, can only have one effect – to accelerate the rate of decline.
The Wall Street Journal has benefited from the cyclical upturn in advertising, increasing its ad linage almost 23% over the past five years, but that improvement has been eaten up by high newsprint prices, while circulation has remained flat at 1.8 million.
In addition to Kroft and Pope (2014), a study by Seamans and Zhu (2014) is closely related to our paper because of its focus on the effect of Craigslist's entry on pricing (together with circulation and provision of content) in the market for newspapers.
But the company said it still planned to meet its goal of achieving 10 to 15percentt earnings growth this year through circulation price increases and cost reductions.
The Times' success turns on its ear the old notion of news economics: that there is enormous price sensitivity among news consumers and that small rises in price mean big circulation drops.
With costs up and revenue down, circulation price increases are not filling the gap.
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