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"Everyone expects prices to keep going up".
Many analysts expect oil prices to keep rising this year.
That may be because art dealers expect prices to keep rising.
Hotels will be willing to cut prices to keep rooms filled.
When everybody expects prices to keep falling significantly, things get worse.
In Harley's case the expedient approach would be to cut prices to keep market share.
"If companies raise prices to keep up with higher costs, they risk losing market share.
They borrowed to consume, relying on ever-rising house prices to keep themselves financially afloat.
Woo, in the interview with Reuters, said the company expects smartphone prices to keep falling.
But firms had to cut prices to keep the momentum going.
And once people expect prices to keep falling, they put off buying things, weakening the economy further.
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