"My education was priceless," Mr. Brooks said.
"In a year, or 10 years, this thing may be priceless," Mr. Francisco said.
"If you question the economic value of college, the defenders' default answer is that it's priceless," Mr. Thiel wrote in The New York Times last August.
"The protection of children is priceless," Mr. Garabedian said, "and the Archdiocese of Boston has to make the protection of children a top priority".
In "Priceless" Mr. Wittman writes that French middlemen with ties to a criminal gang in Corsica offered to sell the stolen paintings to him, believing that he was a rich collector.
The payoff was, pardon the expression, MasterCard, priceless: Mr. Scorsese, so unhappy with his photos, calls his nephew and asks, "How'd you like to turn 5 again?" Advertiser and agency: the American Express Company and Ogilvy & Mather Worldwide, part of the WPP Group.
Embracing cultural references from Caesar's Rome to medieval Japan to the American West -- the centuries-spanning transoceanic duel between a samurai with a sword and a cowboy with a bullwhip is priceless -- Mr. Sher's production indulges Shakespeare's gleeful excesses and confusions without sacrificing clarity or accessibility.
"To me this is priceless advertising," Mr. Rabinowitz said.
"We suggest putting personal things away: sentimental or priceless items," Mr. Faurer said.
Representatives for Crown Publishing, which is releasing "Priceless," said Mr. Wittman would not comment until the book was published in June.
The most priceless is Mr. Mixon as the lascivious Count, his face powdered and rouged into an expression of almost permanent surprise and consternation.
