Exact(3)
By fighting anyone who does enter, the monopolist can built a reputation as a price warrior and put other entrants off.
Because GM, the great price warrior, has come to the end of the rebate line.
Second, the price war will ease because GM, the great price warrior, has come to the end of the rebate line.
Similar(5)
Only new entrants with even lower cost structures can compete with the price warriors.
Unless sizable numbers of consumers demand additional benefits, however, companies may have to yield some markets to the price warriors.
Many price warriors don't figure in listings of the biggest companies, but they have created wealth and pots of it.
By the early 1990s, the first price warriors, such as Costco Wholesale, Dell, Southwest Airlines, and Wal-Mart, had gobbled up the lunches of several incumbents.
Successful price warriors stay ahead of bigger rivals by using several tactics: They focus on just one or a few consumer segments; they deliver the basic product or provide one benefit better than rivals do; and they back everyday low prices with superefficient operations to keep costs down.
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Justyna Jupowicz-Kozak
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