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That said, consumer WTP will decrease where comparable products exist for free – so WTP in this sense is an indicator of added value, but not necessarily a realistic price point.
We analyzed indicators such as the number of products offered by category and by brand, price point and average customer rating.
Price point is paramount.
"Free is a compelling price point".
"We have a really good price point".
"It's not just price point.
It's at the right price point.
Viewfinder focus point indicator.
What is that price point?
Worst: Average price point: $27,000.
"A golden price point," beams Marinaro.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com