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Lower gas prices will be able to bear a much higher EUA price, drive dirty coal out of electricity generation and provide the incentive for efficient renewables - and, potentially, the incentive for widespread use of CCS.
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So market theorists tend to think it's good that the commodity price drives the coffee market".
And because oil is an input for mining, agriculture, industry and transport, its price drives inflation across the economy.
Under a carbon price scenario, the carbon price drives the penetration of these technologies.
Hence these findings raise doubts that price drives FA behaviour, suggesting that co-payments are unlikely to affect the number of GP consultations amongst frequent attenders.
Therefore, if the lower price drives more unit sales, price lower to build your fan base faster.
But incumbent energy markets may not in fact harvest much of this renewable edge, because they are not price driven.
"In reality, it's the other way round: prices drive costs".
That makes it an attractive product to Wal-Mart, which believes that lower prices drive demand.
Perhaps the most important lesson from the American natural gas boom is how prices drive both demand and supply.
There's two ways to ease the pain of higher gas prices: drive a Prius, or drive like a Prius.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com