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"The decision was reached pragmatically on the basis of price, capability and scheduling considerations -- not necessarily three factors that have determined procurement decisions in the past," Mr. Appathurai said.
Affordable EVs, not F-150s, are going to win in places like China and India, where price, capability and sustainability aren't mutually exclusive.
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CE practices are also purported to have significant effects on product innovation, quality, and premium price capabilities.
1. Improve pricing capability.
The ability to set the right price at the right time, any time — the very definition of a pricing capability — is becoming increasingly important.
Based on their work with dozens of companies, the authors explain how investments in human capital, systems capital and social capital come together to form a pricing capability that competitors will have a hard time imitating.
For more on pricing capabilities, see S. Dutta, M. Bergen, D. Levy, M. Ritson and M. Zbaracki, "Pricing as a Strategic Capability," MIT Sloan Management Review 43, no. 3 (spring 2002): 61-66.
For many companies, pricing capabilities are increasingly critical to their ability to implement their strategies.
In rebuilding market power, finely detailed pricing capabilities continue to play a critical role.
But for many industrial companies, developing advanced pricing capabilities has not been a priority.
OpenSite, which is based in Durham, N.C., provides a range of software products and services for customers who need so-called dynamic pricing capabilities.
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