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"We believe H.P.'s current share price attributes no value to the PC & Printer franchise," they write.
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Ms. Price attributed the price increases to "six or seven reasons outside of our control, like global demand and problems in the Mideast".
Our view is that the hoped-for price, attributed to "senior industry executives familiar with the matter," is the classic trial balloon, more indicative of what Facebook's owners dream of getting than what they truly expect to be offered in the waking world.
Also, within the choice experiment with a price attribute, we examine the effect of non-attendance to the price attribute (i.e., ignoring the price) on landscape preferences.
In addition, 36% of the respondents in the monetary experiment ignored the price attribute.
The price attribute has a negative coefficient as predicted and is of very high statistical significance.
We conclude that adding a price attribute to choice experiments substantially affects trade-offs and choices made by respondents.
A variation of the traditional choice experiments (CE) was used by excluding the price attribute from the design.
When designing choice experiments for nonmarket valuation the role of the price attribute is of major importance.
For example they usually consider only the price attribute but not the other attributes that are also important for trading.
In this paper, we apply a split-sample approach to compare relative preferences for landscape attributes between a choice experiment with and an experiment without price attribute.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com