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Understanding changing cultural memes can re-invigorate previously mundane or negative characteristics of your product, claims branding expert Simon Rucker, founder of Grit.
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Analysing the divergence between ostensive and performative aspects of routines and the artefacts through which members attempt to codify and capture these can reveal rich meanings in aspects of organisational life (data entry, telephone calls, administrative notes) which were previously considered mundane, uniform and offering little in the way of research insights [ 19].
An avid Twitter user averaging 35 tweets a day, she found that what were previously meant as mundane jokes or pointless political asides now seemed petty and, at times, unnecessarily negative.
An example: the contract set aside two hours per month for teacher meetings, previously used to discuss mundane school business.
Previously – Sublime Moments in Mundane Life: David Hurn's Amazing Photos.
The expectations extend beyond simply the physical demands of pushing and transferring the user, but also assuming the roles and responsibilities the user previously performed, including the mundane.
Archer is an ex-cat burglar, and is the organization's first female spy operative; UNITY's leaders, chief Jones and his advisor Smith, are skeptical of a woman working as a field agent, and have previously relegated her to more mundane assignments.
This is quite the departure for the girl who previously described her sexual experience as "mundane".
Hattie is now quite comfortable spending an evening in just with herself, her pink vibrating buddy and the sex angels, and this is quite the departure for the girl who previously described her sexual experience as "mundane".
The boring, the mundane, the products like the thermostat that were previously unloved and ignored.
This might be the oddest music generator we've ever seen combining the mundane task of ironing with playing music definitely charters previously unexplored territory.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com