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Makeup comes in lots of pretty packaging in gorgeous colours.
If they are drawn to the pretty packaging, isn't that on them?
Ms. Thayer's book is much more insightful than its blah, pretty packaging suggests.
"Candy is like a little piece of naughty wrapped up in pretty packaging, just like clothing," as the designer Rebecca Taylor put it.
And, while pretty packaging might be more alluring than the actual product, the women-only market is expected to keep growing, Ms. Vasilyeva from Cosmopolitan said.
Indeed, detractors might say they are the purest distillation of beauty industry BS: a cocktail of vague claims in pretty packaging.
Similar(36)
A pretty package indeed, I said.
Human milk is like ice cream, Valium and Ecstasy all wrapped up in two pretty packages.
Her all-American good looks and Midwestern-mom vibe keep her a saleable, pretty package.
"We could unwrap that pretty package right now," she says, sweetly ominous.
Mr. Moore replaces Edward Muhlfeld, who elected to take early retirement when CBS offered its pretty package in the fall.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com