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The negative view of longevity, then, as a period of inevitable decline and burden on the family and state, is pretty misleading.
Mr Martins said: "The question was pretty misleading.
"Saying that fracking has been around since 1947 and shouldn't be of concern now is pretty misleading.
Well, for one thing, referring to the Forms, particularly with a capital "F", is pretty misleading, though it is conventional.
I think he makes clear in his article that this was a reference "to some of the initial (and pretty misleading) newspaper coverage of the case elsewhere".
"I could give you a number, but it would be pretty misleading," says Jonathan Banks, business insights director at AC Nielsen, the market research firm.
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When I spent time with Shkreli for a story not long after his initial arrest in 2015, he pretty much admitted to misleading clients; the correspondence federal prosecutors collected as evidence in 33 enormous binders told a similar story.
But saying that women make "feminine" wine is misleading: Anne Parent's wines are pretty, sure, but they have good tannic structure.
This is pretty scary stuff, not to mention deeply, wildly misleading.
But it's pretty hard to stand up the idea they're being intentionally misleading.
Nancy Etcoff's Survival of the Prettiest (1999), ironically subtitled The Science of Beauty, is also grossly misleading.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com