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But as the market has become crowded, it has become harder to make money and to maintain exclusivity as prestige brands spread themselves thin.
It used that prestige to spread like wildfire on every American college campus, and the sexiness of young adulthood to capture the teenage market.
The concerto brought Alfonso and his court international prestige, as the ladies' reputation spread throughout Italy and southern Germany.
Her fossil record is chessmen made of marble, crystal, bone and jewel-encrusted gold, and in these relics' changing contours she traces the rise and spread of female power and prestige across Europe in the Middle Ages.
Because they're lending the prestige of their offices to hate groups that spread incendiary lies about the LGBT community and others.
These treatments appear to have spread in spite of a counteracting prestige bias, rather than because of one.
The practice spread as a matter of rivalry and prestige to cities without a court but which maintained a municipal theatre (for example, Hamburg and Leipzig) and to other countries with a thriving theatrical interest and ample funds.
The prestige of the Papal States was further diminished by the spread of the Reformation from the mid-16th century and the growth of Spanish power on the Italian peninsula in the 17th century.
Huberman was well aware that a world-class ensemble of Jewish exiles would be a powerful tool to fight the savage anti-Semitism spreading out from Germany, and would build the international prestige of the Jewish people.
The Saudi conquest of the Hejaz, including the holy cities of Mecca and Medina, increased the prestige of the House of Saud and gave new scope to the Wahhabi doctrine, which spread, in a variety of forms, throughout the Islamic world.
Eventually, the Prestige split in half as it was being dragged further out into the Atlantic, helping spread oil as far as French shores.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com