In a review of the literature, Lee, Sugimoto, Zhang, and Cronin (2013) report documented bias along gender, language, nationality, prestige, and content as well as such problems as lack of inter-reviewer reliability consistency, confirmation bias, and reviewer conservatism.
"This is the most significant international deal in the history of Showtime, and further signals the value and prestige of its content brand in the global marketplace". said Armando Nunez, chief executive of CBS's global distribution group.
In the past fifteen months, this canon has grown considerably in both content and prestige.
"I didn't want to put the Ferrari name on a car with less content, less prestige," Mr. Montezemolo said.
A college education is something to be proud of, but its prestige should lie in its content, not its form.
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Processes like content bias, conformity, or prestige-based bias, which are usually seen as distinct from attraction (Henrich et al. 2008), are considered by Claidière et al. (2014) to be examples of attraction.
Because Apple differentiated on three key elements that resonated with customers: design, access to content via iTunes and brand prestige.
One of these reviews was about factors related to the choice of family medicine and identified the lack of prestige, low income potential and low intellectual content of the specialty as factors concerning students rejecting family medicine [ 7].
Amid strong sales for the video-friendly iPhone and high hopes for its PC-to-TV-screen product Apple TV, the company is increasingly emphasizing video content, and the addition of a prestige brand like HBO certainly will not hurt.
