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This week, McCallum gave a speech to fans imploring them to pressure theater operators to go digital.
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"There is much greater pressure on theater owners now," Mr. Fassler said.
LOS ANGELES — For Comcast, it was a hard lesson in movie industry politics: on Wednesday its Universal Studios unit, under severe pressure from theater owners, suddenly tabled a plan to allow the early release on video-on-demand of its forthcoming film "Tower Heist" in two test markets.
Those trends have put long-term pressure on theater attendance.
During the last several months the New York State attorney general's office has been quietly pressuring Broadway theater owners to eliminate the "restoration charge" or "facilities charge," those unannounced fees -- usually $1 or more -- tacked on to ticket prices to meet extra costs for maintaining landmark theaters.
According to the Los Angeles Times, mall owners "were putting pressure on theaters to bail on the movie, fearing any threat could scare away consumers during the busiest shopping season of the year".
Owners of shopping malls also were putting pressure on theaters to bail on the movie, fearing any threat could scare away consumers during the busiest shopping season of the year.
A fringe nationalist group - which calls "The Cove" anti-Japanese because it criticizes what they say is a time-honored tradition - has staged noisy rallies in and around Tokyo, pressuring three theaters to cancel scheduled releases of the film.
Walt Disney certainly did, which is why they pressured domestic theaters to keep it in the biggest/best auditoriums for awhile and took a larger-than-usual cut from theaters.
Sony Pictures Entertainment's extraordinary decision to scrap the Christmas release of "The Interview" came amid mounting pressure from powerful theater owners and other studios concerned that the film's release could keep moviegoers away from multiplexes during the holidays, one of the most lucrative periods for Hollywood.
Financial pressures on many theater companies intensified during the 2008-9 recession and have yet to lift.
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