Her appointment was also a strategic coup for the company: with Blanchett and Upton as artistic directors, its productions will attract international press and talent.
The media celebrity system is kept aloft not just by powerful handlers but by layers of semi-anonymous toilers — press agents and talent bookers, and, well below them, headwaiters, bouncers, and chauffeurs — all of whom help build and guard a mystique of which they, as much as anyone, are the victims, since most of them are disposable.
Such are his US commitments that doubts remain whether he will appear on ITV1's The X Factor at all, and it was a reflection of the broadcaster's sensitivity, perhaps, that at the Britain's Got Talent press launch on Wednesday there was a blanket ban on any question not relating to that show.
Witness the constant churning of talent, press and attention towards new things.
A company that has made layoffs is branded a loser, and it becomes very hard to get positive press, recruit new talent and close new rounds of financing.
She got to the event; packed with fans, talent, press, all coming from different directions!
On the college level, John Wooden used the press to help talent-laden U.C.L.A. win several national championships in the nineteen-sixties.
While New York's womenswear has been hard pressed for new talent, the menswear game has exploded.
Prince finished Thursday's contest with 28 points and four boards, and will likely go on to showcase his rebounding -- and press conference -- talents in the NBA next year.
"Talent or press?" asks the beaming girl in the doorway.
