I meet Paz, 53, in a boxing gym in Euston, in the midst of an onslaught of press promotions: He woke up at insane o' clock to do back-to-back interviews with curt journalists and glazed-eyed TV presenters, and has been on the trail for a couple of days now (well, in London: He's been trekking the world doing interviews for months now).
I meet Vinny, 53, in a boxing gym in Euston, in the midst of an onslaught of press promotions: he woke up at insane o' clock to do back-to-back interviews with curt journalists and glazed-eyed TV presenters, and has been on the trail for a couple of days now (well, in London: he's been trekking the world doing interviews for months now).
He said "Smash" was going to be introduced with a "full court press" of promotion akin to how cable networks promote their big projects every year.
Mr. Bale, who has had a prickly relationship with the press and promotion, evolved into a charmer as he racked up industry awards (aided occasionally by the real-life Mr. Eklund, demonstrating that Mr. Bale did not overact).
(If you needed any evidence that Kanye West lives a little bit in his own world, check his recent announcement from a stage in Norway, where he said: "I'm so thankful to have my voice back, and I want to thank everyone. 'Watch the Throne' is No. 1 in twenty-three countries with no press or promotion").
They moved to their own unpredictable beat, so much so that I would not have put money on them still being with us today, so laidback was their attitude, so lackadaisical their work rate, so uninterested were they in press or promotion.
These include playing gigs on the floor instead of the stage, with the audience at such close quarters that the band themselves often seem in danger of being swept away in the melee they inspire; a wayward release schedule – their previous album was released in 2005 – and a wariness towards press and promotion.
Even if we don't have huge budgets for press and promotion, we can still take the press machine and run with it, even if we have a small budget we can maximize social media.
Hyping up our product with creative and smart press and promotion, our brands need to be aspirational and attractive and we need to have an edge that we keep on getting.
