When automakers want to revive a troubled car line, they often build a "halo" car, an exciting model to get lots of press and lure buyers into showrooms.
When Parris heard the company was hunting for a factory location, he launched a full-court press to lure BYD out to the Mojave.
Those wily press agents: They lured us to the opening of "Enchanted April" on Tuesday night, with the promise of seats between MIA FARROW and MONICA LEWINSKY, setting off all manner of fantasies about the girl talk that might ensue about men.
It would take a lot more than this bizarre situation for most founders to be deterred from accepting a check from Sequoia, whose imprimatur can make everything easier, from assembling a team, to attracting press, to, later, luring the right investment bankers.
Weiner's public debut, in a campaign long deemed impossible, lured a press scrum not seen since the N.Y.P.D. pulled Dominique Strauss-Kahn off an Air France plane at J.F.K. Passers-by could not come close to Weiner.
To many, the master media-hoaxer is Alan Abel, who over the years has passed himself off as Howard Hughes, faked his own death (the New York Times published an obituary) and, when Idi Amin was on the run from Uganda, lured the press into covering a wedding ceremony in which the former dictator apparently married an American woman to secure citizenship.
Press-ganged or lured by the promise of booty or revenge, many of them orphans, some not much taller than their automatic rifles, children are among the most readily brutalized participants in modern warfare.
But as anyone who works on fish, insects or plants will tell you, there's only so much you can do to pimp your research to lure in the press.
Local officials say they are pressed to maintain secrecy to lure powerful tech companies, who wish to avoid controversies and keep details about their operations under wraps.
Press the button again when your bait or lure reaches the target area.
