Danny Brown has always and will always be an "any press is good press" MC, catching headlines as much for his crack-fashion look and shock-rap rhymes as his totally singular, tongue-twisting ability.
Fifteen days later, word of Prudential's plans began to emerge in press reports, catching the agency off guard and forcing it to consider its ramifications in what it called a compressed time frame.
Now, though, the mainstream, non-tech press is catching on, with Murdoch's New York Post publishing a piece two days ago explaining the game's potential appeal.
Because the mainstream press is catching on.
Here, after all, was the man who once asked a Scottish driving instructor, "How do you keep the natives off the booze long enough to pass the test?" The British press has been catching him out for years; was it now the Americans' turn?
Addressing donors who poured millions into her campaign and are still reeling from the outcome, Clinton said: "Make no mistake, as the press is finally catching up to the facts, which we desperately tried to present to them during the last months of the campaign.
I followed suit after fulfilling my press conference duties, catching three films back-to-back which proves how much variety is on offer at this south of France shindig.
"Make no mistake, as the press is finally catching up to the facts, which we desperately tried to present to them during the last months of the campaign," she continued, casting aspersions on the political media.
According to IAB and PwC figures, spending on internet advertising has now overtaken that spent on press advertising and is catching up with the declining spend on TV advertising.
When local officials gathered for a press conference, their local drawls, catching on words like "perimeter" and "officer," were a final comfort in a long day.
