Exact(17)
Not bad for a small black and white press ad.
A press ad read: "When it comes to the crunch, Aldi win every time.
The press ad ran with the strapline "Oh, Lola!", the name of the perfume, which is produced and distributed by Coty UK.
It is being supported by a press ad, which launched earlier this month, shot by Rankin that is appearing in women's magazines.
Not all members of the shadow cabinet have been converted to these instincts: a Tory press ad this week quoted (out of context, says Labour) Frank Dobson, the environment spokesman, describing business people as "stinking, lousy, thieving, incompetent scum".
"To be able to turn around a press ad at half past four in the afternoon and for it to be in the papers the next morning is fantastic, it wouldn't have happened four or five years ago," said Singleton.
Similar(43)
Sky is a critical newspaper advertiser spending £65m on press ads last year.
eToys concentrated on press ads and outdoor sites, says UK marketing manager James Bidwell.
Press ads also will run in a number of national newspapers.
Did Cameron realise how much last week's press ads would be interpreted as an attack on big business?
In Sunday's Detroit Free Press, ads for at least 12 dealerships, including a Nissan store, highlighted discounts for people who own or lease Toyotas.
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