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Implications for the design of DTC prescription drug television commercials and other audio-visual presentations of risk information including on the Internet, are discussed.
Controlled-Trials.com ISRCTN85194921 There is a large literature on risk communication, including how different presentations of risk influence understanding, perceptions and decisions; and how information about risks is used in decisions [1] [12].
These findings suggest that the effects of different presentations of risk may interact with these characteristics and that the applicability of the results of trials such as this one might be limited in relationship to these characteristics.
19– 24 Seven different visual presentations of risk were included.
Skill acquisition is of particular importance when the different numerical presentations of risk are communicated between doctors and their patients.
Figures 2– 8 show the different visual presentations of risk that would be calculated for a 60-year-old white male with the parameters entered in Figure 1.
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There is considerable uncertainty on how best to present risk information and on whether the presentation of risk information is associated with lifestyle change or the degree of medication adherence [ 44– 44].
It is an interactive tool for reliability and safety analysis and it allows a complete organization analysis and presentation of risk and reliability information.
Four studies (4/24, 17%) evaluated presentation of risk results and seven studies (29%) assessed adherence to codes or guidelines.
Several outcome measures were examined including references and claims provided in advertisements, availability of product information, adherence to codes or guidelines and presentation of risk results.
Rather than entering into discussion regarding the definition of the quality, we decided to define it based on presence or absence of information, availability and level of evidence of references, type and number of misleading claim and proportion of advertisements compliant with code or guidelines and the presentation of risk results.
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