BMW drove the M5 into the display booth at the media presentation, and while the space allotted spanned only a few yards, the focal point was clearly the hot-and-heavy vociferation coming from the twin exhaust.
Some questioned whether CES's days were numbered after Microsoft announced it was pulling its annual mega-budget presentation and booth last year.
For most of the ten years I've been coming to CES, every presentation, every booth, has had one goal: to create an ecosystem in order to encourage consumer to lock in.
At age 9, Avalon Theisen founded Conserve It Forward, and for the past three years she has been teaching others about habitat loss and conservation through class presentations, interactive booths at parks, zoos and community gatherings, and other outreach efforts.
One of our favorites at NAP, Summer Wheat, opens a show at the Lower East Side space, Pocket Utopia, on March 16th, and will also be the focus of a solo booth presentation with Samson at the Nada New York art fair in May.
Last year, for example, producers introduced a new online game, coordinating their presentation with a "Lost" booth set up on the trade-show floor where fans could participate in a recruitment test for the show's utopian Dharma Initiative.
I caught up with Marc after the presentation at the Salesforce booth, a massive presence punctuated by a giveaway of two SmartCars or equivalent.
A simpler presentation in a small booth is always a better thing.
Each item was presented in an individual booth, with the sequence of presentation randomized across sessions.
