Notwithstanding these challenges, reframing holds considerable potential to shift the policy environment, particularly if public health advocates strategically present the frame of caloric overconsumption as a logical and foreseeable outcome of toxic food environments.
Overall it seems that both unit bias and multi-unit presentation could lead to overconsumption.
Similarly, reductions in the discount parameter, which make consumers less forward-looking (i.e., they worry less about their future), lead to a more present-oriented consumption that is reflected in the overconsumption of food.
The flip side of this problem is overconsumption, in which a nation (like the present-day U.S., maybe?) borrows from abroad in order to finance a short-term binge of imports that lowers its long-term living standard due to the accumulation of foreign debt and the sale of assets to foreigners.
The automaton-like cycle repeats itself for quite a long time, until it doesn't — until the "grandiose expression of consumption that coke inspires: cars, jewelry, furs, trips, houses, presents and messengers" sinks Phillips financially, and the "frenzy of overconsumption" becomes more toil than fun.
This paper presents a rationale for reframing the problem of obesity as caloric overconsumption.
Next, it considers the promise of the frame caloric overconsumption, as well as some of the challenges that reframing will present.
Much focus has been placed on human antimicrobial overconsumption as the main driver of AMR spread, likely because at present this is where the data are.
Caloric overconsumption, particularly as a logical response to toxic food environments, is presented as a more appropriate frame for the discussion than obesity.
Obesity was blamed on laziness and overconsumption.
