So I visited the International Vintage Poster Fair (www.Posterfair.com), a site that presents merchandise from dozens of dealers.
During the Internet boom, e-commerce sites made it easy on customers by following a standard method for presenting merchandise — namely, Amazon's method — with distinct pathways to items, a brief description of the item and an easy checkout process.
First Graciela Fabres, 26, of West New York, N.J., parked her stroller and held her hand beneath the penis, palm up, as if presenting merchandise on "Let's Make a Deal," while her husband took her picture.
In the other commercial, all icy blue, which presents merchandise from the Mind and Body collection sold by Adidas, owned by Adidas-Salomon, women perform a synchronized production number at an airport that seems torn from the pages of the hip shelter magazine Wallpaper.
John D. Sicher, the editor and publisher of the trade magazine Beverage Digest, said: "If the big beverage companies and their bottlers can think of new ways to present and merchandise their products, they may be able to get stronger growth down the road".
"We're aiming to present ethnic merchandise in a new way," explained Gupta.
Yet even for seasoned retailers, hotel shops present unique merchandising requirements.
Nowadays, Macy's is much more glamorous in how it markets itself and presents its merchandise than it was in the heyday of "It's smart to be thrifty".
Certainly it differs from other prizes like the Mercury and the Booker, in that it doesn't present immediate merchandising opportunities, though presumably the cachet and therefore the saleroom price of the winner rises.
