With reportedly only two days to prepare for his subscription concert debut weekend, Heyward nevertheless strode to the podium with confidence, launching into Glinka's warhorse with whirlwind vitality and an exuberant boyish charm that was positively Bernsteinian.
Mr. Sanford said he did not care if people canceled subscriptions over "The Flick" – "it's a great play and our theater is not for everyone" – but added that his e-mail was only prudent as Playwright Horizons prepares for its next subscription renewal campaign for the 2013-14 season.
"In many ways, having the responsibility of educating a young audience in the age range of 5 to 12," Ms. Miller said, "is even more challenging than preparing for a regular season subscription concert".
Right now it offers a year-long subscription to prepare for the GMAT test that costs $1,390.
That may be why TeleNav has started hedging its bets, preparing for a possible future beyond subscriptions and even beyond cellphones.
The deal comes as new accounting rules are slated to go into effect, beginning in 2018, on revenue recognition for subscription-based companies that many subscription-based companies are now scrambling to prepare for.
And software companies in every walk of life are starting to make web-based versions of their software and preparing for a shift from a license fee model to a subscription-based model.
The New York Philharmonic has been busy of late, preparing for its gala opening-night concert tomorrow and the start of its subscription season on Wednesday.
For now, Paktor isn't "switching on the monetization tap," as Phua phrased it, but it approaches its business in a different way to Tinder, which is actually preparing to introduce subscription services for its app.
PAGE A6 The Digital Smorgasbord AOL Time Warner is preparing for the day when media services will be delivered in all-you-can-eat bundles sold by subscription.
To prepare for the cord-cutting and cord-shaving generation, CBS is aiming to be an "over-the-top" player too with its own subscription-based streaming services that offer content from CBS and Showtime.
