Powerful business coalitions are signing on to the idea of replicating the city's system on a statewide basis, using focus groups, preparing advertising campaigns and planning individual pitches to lawmakers.
Faced with this tough situation, Mr. Wheeler prepared advertising copy before he went out soliciting, making several different ads for each prospect, and always displaying the prospect's name prominently.
Partisans on both sides have already begun organizing campaigns in many of those states, raising money, preparing advertising scripts and mobilizing get-out-the-vote operations that could increase turnout in several presidential swing states.
Attorneys for American Tobacco would allow Cohen to answer only one of them, which was put to him by a lawyer representing C.B.S. and ran as follows: "In preparing advertising, do you assume that there is a relationship between smoking and health, or do you assume there is no relationship?" Cohen replied, "We don't make any assumptions.
Asked if market research and focus groups were employed to prepare the advertising, Peter C. Wensberg, a former senior vice president at Polaroid, replied, "Almost none".
Most in the investment community worry that hedge funds (both large and small) may have the freedom to prepare slick advertising from an industry well-known for deep pockets and extravagant living.
In terms of the train ads, we speedily prepared new advertising with the key feature – the ring – remaining at the heart.
Mr. Bradley is also preparing an advertising campaign for local radio stations and newspapers to promote his health care plan as well as his endorsement by The Seattle Times, the state's largest newspaper.
The executive director of the American Civil Liberties Union, Anthony D. Romero, said he was preparing an advertising campaign that would call the use of what he considered an inferior legal system to try detainees "the Bush-Obama doctrine".
An anonymous focus group participant apparently sent an e-mail to a blog called Cajun Boy in the City detailing that "Microsoft was in the midst of preparing an advertising campaign that would make it appear that its software and the PCs that run them are a younger, hipper product" and "it appears as though Johnny Knoxville might be their answer to Justin Long".
