It is the intellectual justification for why such a high premium is placed on degrees from first-tier business schools, and why the compensation packages for top executives have become so lavish.
The pupil premium is great, but not much help if you are being evicted because of the bedroom tax, or living in a substandard or unsafe home, or missing out on a good breakfast.
It is possible to choose free-range over factory-produced eggs even in convenience stores; much harder to opt to pay a premium of a couple of pounds for a T-shirt that comes with ethical plus points.
In space-deprived Mumbai, any open land attracts a premium, and the wall around the national park is "for people to stay out, not for leopards to stay in," Tiwari says.
Google is offering a 142% premium to Global IP Solutions' stock price in January, when the company disclosed there had been "strategic interest from a potential buyer" and a 27.5% premium to its price last week.
If you don't make a claim, there is no guarantee that your premium won't go up if you have even a minor accident.
In year three, the unprotected premium would fall to £425, while the protected premium would be £404.
The premium iPhone-only smartwatch has more capabilities than most with a heart rate sensor and the ability to tap you on the wrist rather than simply shaking.
How this new paywall regime is portrayed to readers is important, staff are told, so "don't say the story is premium or locked on social [media]".
"The contagion risk to other economies is significant; we think that Grexit would lead to the reintroduction of a currency-risk premium and higher peripheral bond yields," said the consultancy Oxford Economics.
PrivacyFix is free, but AVG's business model is "freemium", free products but with paid-for premium versions, and some commercial variant is likely in future.
