Premium types like Honeycrisp are cordoned off from pick-your-own visitors and sold only in the market because "they're delicate, like your grandmother's china," Ms. Compton, 37, said.
The master sake sommelier Tiffany Dawn Soto has curated a beverage list that spotlights Japanese sake (Soto selected over 100 premium types), whiskey, craft beers (some of which are made from sweet potato and rice) and spirit-forward mixed drinks, like the Super X: Junmai Ginjo-Level sake, Lillet, yuzu and house-made falernum.
Barón de Ley is steadily gaining export market share in two categories of Rioja: 14% (doubled since 1997) in blanco (white); 11% (up from 6.6% in 1997) in crianza, one of three premium types.
In 1999, the 208 luxury boxes and 15,000 club seats at FedEx Field generated $14.6 million, the most in the league, $13.4 million more than the Giants and the Jets each received from their much smaller complement of such premium-type seating.
According to Schneider, Silvercar is interested in expanding, especially to markets like San Francisco, Seattle, Chicago, etc. — markets that are tech-savvy and have a decent number of customers for what is (admittedly) a premium-type experience.
During the 3-week private beta, dozens so far have converted to premium account types, which allow for unlimited website exports and hosted custom domains.
But one red, Macari's 2000 Alexandra, a super-premium Bordeaux-type blend that I greatly admired and have cited favorably in this column twice, lingered in memory.
Co-creators Ansari and Alan Yang, a writer on Parks and Recreation, set out simply to do "a premium-cable-type show, with cursing and no content restrictions".
Insurance companies use it to calculate premiums, other types of companies use it to forecast trends and government agencies utilize it as they plan their budgets.
"As indies we over-index on streaming, and within streaming we over-index on premium, because the type of music we're releasing will appeal to early adopters," said Gerald Youna of Beggars Group.
