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Opened in 1966 for £2m in an attempt to revitalise the city, the hoped-for premium stores never moved in.
On a recent late afternoon, when shoppers would normally be flooding the premium stores along the Bay Street shopping center, designed to look like a quaint urban village, stores like the Gap, Banana Republic, Magnolia Audio and Video, Kay Jewelers and Bath and Body Works were almost eerily quiet.
Since real estate is at a premium, stores are often tiny and carry very limited inventory.
The U.S. wholesale channel, which was responsible for 56.8% of 2008 sales, sells merchandise to national premium stores including Bloomingdale's (a division of Macy's Inc. ), Neiman Marcus, Nordstrom (JWN) and Saks Fifth Avenue.
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This even accounts for the cost of premium store-bought coffee beans, like those sold by Starbucks.
A men's line will be launched initially, followed by a women's line, and it's all to be sold "in premium department stores and specialty stores, but not at post offices" -- presumably to avoid having to scale up existing post offices to include fitting rooms or Gap-style greeters.
The Federal Trade Commission, for example, failed to halt the merger of Whole Foods and Wild Oats because a lower court did not believe that premium food stores constituted a market distinct from the universe of grocery stores.
The premium RBA stores offer a reassuring guarantee to all of the brides who purchase their gown from the store, whereby they underwrite the 50% deposit that a bride pays for her dress at the time of ordering.
Taking samples from premium food stores, they found that about 25percentt of the caviar was mislabeled.
Asda's retail director Mark Ibbotson said: "We believe customers will value the convenience of collecting shopping at their home Tube station rather than carrying the products bought in premium convenience stores on their commute home".
Kiana Anvaripour is the designer and founder of dMondaine, a luxury shape wear brand carried by premium department stores and fine specialty boutiques around the country.
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