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In Europe, unique premium offerings contributed to performance, the burger behemoth said, while one-time offers drove business in the rest of the world.
Still, Mr. Freudenstein said, better packaging and marketing might have persuaded more Germans to pay for Kirch's premium offerings.
Some of the company's premium offerings include the distribution of images from the Time Life and National Geographic collections.
Callaway, unlike most everyone else, has done us all a service and lowered the confusion by combining its premium offerings into one ball: the Hex Black Tour ($46).
Users can register on the site free and post their items free; eventually, premium offerings may be added for a fee.
These incongruously premium offerings by two of Japan's biggest mass retailers are part of a strategy to raise profit margins by enticing thrifty shoppers to splurge on little luxuries.
Similar(16)
There are now over 360 content partners on Hulu and its premium offering, Hulu Plus, and the service offers over 40,000 hours of content.
Cloud9 offers a free version and a premium offering which runs $15 per month.
FT says these "enhance" its premium offering, but they don't seem to offer any hugely compelling new reason to subscribe (Barber's newsletter is only monthly, and why are there "hidden nuggets" in FT articles at all?).
It recommends a "northern teaching premium", offering higher wages to talented teachers to entice them to schools outside of London.
Cablevision wants to market YES as a premium offering, which subscribers can watch only if they elect to buy it.
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