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While coming up with witty headlines ("Beanies, Baby!") and justifying the existence of an $1,800 melon-pink cashmere sweater emblazoned with a skull ("adds a touch of rebellion under a blazer!"), I witnessed firsthand the emergence of the premium jean.
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The campaign, which gets under way on Thursday, promotes the newly named 1969 Premium Jeans line with the theme "Born to fit," which lends its name to a microsite, or special Web site (borntofit.com).
In London, in a collection inspired by the British seaside, E Tautz showed the kind of premium denim prized by jean aficionados formed into robust tops and rugged outerwear, way beyond the usual jeans and jean jacket formula.
One of the safer assumptions would be that Mr. Rojewski is now Mr. Jeans — make that Mr. Premium Jeans.
Just a few years ago, premium denim maker Hudson Jeans began shifting manufacturing to Mexico.
Many L.A. premium denim companies emphasize their expanding collections -- some to the point where the five-pocket jean is bridesmaid to a broader fashion agenda.
Cj by Cookie Johnson, the premium denim line from Magic's wife, which debuted last year and was on Oprah as the first jean line to really embrace women's curves.
Premium denim label J Brand has teamed up with Selfridges to introduce a special collection of three black skinny-jean styles with luxury details to coincide with the opening of the store's new Denim Studio this week.
"We set a challenge to our design team to make a high quality, premium-designed jean that had to be comfortable and mobile enough to rival anything in the athletic world.
But for men, a pair of "Men's Premium Slim-Straight Jeans" is the same price whether or not you purchase the plus size.
PAGE A22 Jeans on the Top Shelf Jeans, once the uniform of laborers, have gone premium.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com