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I like premium denim workwear.
What emerged was Gap's 1969 Premium Denim line.
(The Japanese are avid consumers of premium denim, the funkier the better.
The rise of premium denim was a case of good timing for Caitac.
So it began working with premium denim companies to develop an entirely new set of technologies.
"Before premium denim arrived, if you wanted a distressed look, you used these," said Muneyuki Ishii, Caitac's factory manager here.
Washes for premium denim companies can run $30 a pair, compared with prices as low as $2 for traditional jeans.
Next summer is all about aquatic washed-out shades, including these colour-blocked shoes, which incorporate reversed premium denim elements.
Barry Forman, president of Santa Fe Finishing, says the premium denim industry makes up a small part of his business.
It can be argued, as it often is in Los Angeles, that the premium denim business could not have happened anywhere else.
Similar(1)
Even Dockers, that onetime scourge of Casual Fridays everywhere, is rebranding itself: The company released a line of so-called premium khakis in March with a variety of premium-denim-inspired treatments, like rips, whiskers and vintage washes.
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