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By providing a price premium, certification also gives coffee growers an economic basis for investing in community health.
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As we have seen, a higher certified price premium makes certification optimal for the producer under a broader set of circumstances.
This effect reduces the certified price premium and makes certification less desirable for the producer.
How paying a certification premium relates to quantitative service delivery is even less clear.
This mismatch of beliefs and preferences reduces the consumer's willingness to pay for the good, decreases the certified price premium, and makes certification in the case of high standards less desirable for the producer.
Next, consider the distribution of certification premiums.
How this value relates to real improvement in delivery of ecosystem services is discussed in the section on certification premiums.
There is an implied request, that those who have appropriate expertise should use other approaches (such as those outlined in the sections above on marketable benefits and financial costs) to estimate the actual value of regulating and supporting services - and of all the social conditions and processes which payers of certification premiums also desire.
standards, but they are already paying a premium for their supplies and certification".
The plan focuses on: training farmers to be more sustainable; building 40 schools and supporting community projects; providing farmers with 12 million higher yielding cocoa plants by 2020; paying a premium for quality cocoa; and certification though partners such as Fairtrade.
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