And, because it's New York, there's been speculation about how much of a premium bike-friendly real estate can command.
Across America, home garages and public bike racks are brimming with brand names such as Giant and Merida, known for their bicycles, Pacific Cycles and Tern, which offer high-quality folding bicycles and BESV, maker of premium electric bikes.
Mr. Horse, 29, has raced against a sport utility vehicle from Harlem to Brooklyn in a Web advertisement for Mercedes-Benz, worked as a producer and cameraman on a reality series about bicycle messengers for the Travel Channel and performed stunts for more than two months for "Premium Rush," a bike-centered action movie to be released next year.
Harley-Davidson, top producer of premium-priced cruising bikes, sits in the southeast corner (a mix of lifestyle and comfort).
ARTS & LEISURE An article last Sunday about filming movie chase scenes misstated the age of David Koepp, who directed "Premium Rush," about a bike messenger's frantic race to deliver a package from one end of Manhattan to the other.
IT took a lot of nerve for the director David Koepp to include a chase under an elevated New York City train in "Premium Rush," about a bike messenger's frantic race to deliver a package from one end of Manhattan to the other.
Expect to pay a premium though, because each bike is handcrafted in Osaka by a 71-year old master frame builder.
Or a guilty pleasure like last year's Joseph Gordon-Levitt bike-messenger movie, "Premium Rush".
And as bike-courier thriller Premium Rush pedals frantically into cinemas, Stuart Heritage celebrates non-glamorous transport movies in Saturday's Guide.
Gordon-Levitt just starred in the widely acclaimed cancer dramedy, "50/50," and his NYC bike messenger film, "Premium Rush," is set to come out in August.
