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The brewing business reported flat volumes overall, but premium ale volumes rose by 4%.
Today, the brewery creates their best bitter, Wandle, alongside a premium ale, Junction, and a selection of seasonal ales.
"Premium ale was down 6.9%, standard ale 9.6%, standard lager 10.4%, premium lager 8.3% and stout 10.6%." He suggested that smaller, tenanted pubs and free houses were likely to be among the most exposed to the exodus of smoking customers.
McEwan's Export (4.5 per cent ABV) The second highest selling canned premium ale in the UK.
In Scotland it accounts for 83 per cent of the canned premium ale market.
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Rich drinkers prefer to tipple on premium ales or wine and spirits.
In addition to the regional craft ales, Lidl will be stocking various premium ales, world lagers and ciders on a national level, featuring a mixture of traditional and new wave craft ales.
"Marks & Spencer has just launched an excellent range of premium ales and most remarkably, Tesco has commissioned Marston's, one of Britain's biggest national brewers, to produce a bottle-conditioned golden ale – the type of beer Camra calls 'real ale in a bottle'," Protz said.
Rich drinkers prefer to tipple on premium ales or wine and spirits, so sales of the mass-market varieties are suffering.By drawing together SABMiller and Molson Coors will be better placed in the bar brawl against Anheuser-Busch, which has nabbed around half of the American beer market and which pumps out 102.6m barrels of beer a year.
With this in mind, Naylor's Brewery in Cross Hills has cooked up a premium blonde ale to celebrate the Grand Depart.
In total, 48 premium regional ales will be introduced across the UK.
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