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It's this very premise that makes gamification work for any cause.
No complicated set-up — The spots harken back to the days when ads were allowed to sell things, and use creative to create a simple premise that makes sense almost immediately.
The plot follows the same basic premise that makes all Hallmark movies so successful a beautiful woman returns home at the holidays and finds love when she least expects it.
Mark Wright of The Stage commented overall that the episode as "about as deliciously old-fashioned as new Who gets," stating that the script was "a deftly simple premise that makes you wonder why you didn't think of it yourself", and that Tate's character moved away from the caricature in "The Runaway Bride".
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These essays by art historian and critic Charles Harrison are based on the premise that making art and talking about art are related enterprises.
While critics often stereotype tech billionaires as libertarian sociopaths, they do so under the odd premise that making money and promoting democracy are mutually exclusive.
Those people will be glad to know that Palm hasn't forgotten them, and is still turning out excellent handhelds based on the same premise that made the original PalmPilot such a hit: a simple accessory to the personal computer containing important information that's often needed when the PC isn't convenient.
What's problematic about the wealth effect is the central premise, that making people feel disproportionately wealthier is a good thing.
It is these mechanical wonders, scattered about the premises, that make the storefront so remarkable on the rural highway.
It is well known that New Science has numerous contradictions and unfounded premises that make it difficult to include new synthesis.
Later in the book, the doctor rejects the premises that make blackmail possible: I don't admit that I'm a social menace.... I'm not prepared to accept a standard which puts the whole of my emotional life on the plane of immorality.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com