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As the premiere opens, Ironside is beating information out of a suspect, violating all sorts of police procedures.
"We like the idea viewers can be hooked into 'Smallville' with information before the premiere, which will continue after," said Suzanne Kolb, executive vice president for marketing at WB in Burbank, Calif.
Movie audiences are also granted access to a brand new, unreleased song and over 20 minutes of unseen footage — so keep your eyes on the film's website for theater listings and ticket information as the premiere date steadily approaches. .
Prior to broadcast, series creator Shonda Rhimes did not release much information about the season premiere.
The PR manager for Film Forum, which screened Don't Think I've Forgotten's US premiere run, offered me some background information on the musicians before our lunch.
Games, quizzes and more information on this week's premieres can be found at www.disney.go.com (Bear and Fillmore), www.kidswb.com (Scooby-Doo) and www.
"Swarm Chasers" premieres Sunday at 8 p.m. PT and provides handy information about the three-brained cicadas and their habits, lifecycle and more.
The information also lands just days before the Wednesday premiere of "Why?
