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Soon after the violent white supremacist protests in Charlottesville this month, religious leaders and pious politicians began the usual drudgery of fitting the events into their preferred narratives.
Most regimes — and certainly most democracies — don't have that kind of complete control, so their preferred narratives are vulnerable to challenge.
In this one, we simply don't want to believe women – or, really, we don't want to have to believe women, because doing so might, ever so slightly, complicate our own lives and our own preferred narratives.
We quickly and subconsciously filter the facts to fit our preferred narratives and values.
The heavy reliance on attention-grabbing pictures coming out of the Southern civil rights struggles illustrated these preferred narratives.
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Some fellows know well how to deliver this preferred narrative.
Our inherent consumerism prefers narratives that create, icons and idols.
Do they prefer narrative-style articles to original research or evidence-based publications?
It is perfectly OK for Republicans and Democrats to prefer different narratives — but which narrative you promote and which comes to pervade the social consciousness will have consequences for your ability to attract followers to your cause in the future and to forge winning coalitions.
She gives us a crow's-eye view of the tragedy with a bird who turns out to have an appetite for story himself, preferring juicy narratives that are "good and complicated".
Reality is often more complex, and less immediately compelling, than the preferred media narrative.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com